WORK: SEARCH WHAT YOU LOVE

SERVICES: CONTENT STRATEGY + PRODUCTION

BING

With the ubiquity of smartphones and their expansion into real life problem solving, Bing wanted to connect the dots between online and offline search through a storytelling campaign centered around a real world cultural event.         

 

They sent Feelr into the streets of Wynwood, Miami’s street art mecca, during Art Basel 2016. The mission: Search What You Love.

 

Riding shotgun with seasoned graffiti tour guides, the Feelr crew conducted video interviews with several world-renowned artists as they were working on massive murals for the festival.     

 

RESULTS: The social videos were distributed with the #bing and #searchwhatyoulove hashtags, positioning Bing as the preferred search engine for supplemental information on real world street art discoveries during Art Basel. 

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