WORK: RED BULL MUSIC ACADEMY

SERVICES: PROMOTION + MEDIA 

RED BULL

The Red Bull Music Academy was a prestigious music education program held in a different city each year between 1998 and 2018. Sixty selected applicants were invited to a two week learn-in session with some of the world’s most influential producers, DJs, and music artists.       

 

We were in charge of U.S. Promotion and Media Strategy for the 2004 event hosted in Rome, and the 2005 event in Seattle. During those two years, we sent between 10 and 15 U.S. applicants to the program.   

 

RESULTS: Our efforts drove over 12,000 applications to the Academy. Of these, only .08% were accepted.

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