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WORK: BING AR

SERVICES: SOFTWARE DESIGN; EXPERIENCE DESIGN + EXECUTION

BING

For nearly two decades, Internet Search was largely the same “experience” – pages of blue links on a 2D screen. But what if you could really experience search, in a richer context beyond the confines of a web browser? This is what Feelr set out to solve on behalf of Bing.

 

In a groundbreaking synthesis of art and technology, we developed Bing AR, an Augmented Reality experience for Bing’s annual Agency Awards event (2018). Dubbed the “Future of Search,” the experience allowed guests to create real-time virtual sculptures composed entirely of image search files. In an industry first, Feelr integrated the Bing Search API into a simple app whereby users could input random search queries (e.g. “flower”) into a field, select a sculpture model, then watch their results appear before their eyes. Viewable in AR through smartphones and tablets, these dynamic, one-of-a-kind works of art floated among the crowd in 3D space.  

 

RESULTS: Bing AR was such a hit that it was commissioned for a week-long run at New York Advertising Week, followed by activations in Nashville and Cannes Lions.  

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