WORK: THE DOWNLOAD 

SERVICES: CONTENT STRATEGY + DEVELOPMENT, PRODUCTION + POST-PRODUCTION

MICROSOFT

The Download was a monthly web tv show presented by Microsoft Advertising for a B2B audience of digital marketers. Each 20+ minute episode featured industry insights, trend reports, and exclusive interviews with thought leaders from the advertising world.      

 

Conceived in early 2020 in response to the pandemic, the show was an ambitious solution to replace all of Microsoft’s in-person events around the world, a key part of their business strategy.

 

Feelr handled all aspects of program development, strategy, and production – from script writing to talent relations to shooting (in-studio and the field), editorial, motion graphics, and distribution.    

 

RESULTS: Microsoft Advertising’s most successful content brand to date. By the second season, the program earned 120x more views than the company’s entire YouTube channel average. 

 

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