WORK: NYE LA PROJECTION MAPPING
SERVICES: EXPERIENCE DESIGN, PROJECT MANAGEMENT
LA MUSIC CENTER
Feelr produced the 3D Projection Mapping for “NYE LA” 2014, the first public New Year’s Eve celebration in Los Angeles history. Presented by The Music Center, the event was held in Grand Park, Downtown.
Feelr managed a team of production designers, engineers, and VFX artists to create the five-minute piece, which was projected onto the western face of Los Angeles City Hall. At 32 stories and over 450 ft. high, it was one of the tallest structures ever mapped in the U.S.
RESULTS: NYE LA was attended by 25,000+ people. Tens of thousands more watched from the park’s perimeter and surrounding streets. User-generated videos of the projection feature resulted in millions of online impressions. The piece was lauded as the highlight of the event by the media and was selected for the VICE Creators Project.
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